Choose your sales channels

To reach new customers, select the sales channels where your target audience is already shopping. The best combination of sales channels depends on the products you sell and your target audience, but there are numerous options that can complement your store.

Increase sales with Instagram Shopping

Facebook shop

4. Preparation for launch

To prepare for the launch of a virtual shop, organize yourself with shipments and returns. Here are some useful indications:

Free shipping or flat rate? Shipping strategies for ecommerce

Beginner’s guide to shipping and delivering products

How to implement a winning return policy for you and your customers

If you want to avoid leaving out some important steps, take a look at our list of things to remember when launching a shop:

Checklist: things not to forget when launching a Shopify store

5. Post-launch phase

Start selling in a virtual store

Acquire the first customer

After the launch, the marketing phase begins. In some cases, it may be advantageous to open a physical store , but other than that, digital marketing is essentially based on one point: generating targeted traffic . So here is a series of marketing tactics that will help you in the first few months of activity.

How to make the first sale in 30 days: marketing checklist for new entrepreneurs

9 strategies to win public trust from scratch

How to generate leads with content marketing

Promote your virtual store

At this point you are on your way and you have probably already made sales. The time has come to focus seriously on marketing. Here are some methods you can use to generate traffic and conversions:

Email marketing

Email marketing guide

Social media marketing

How to create effective social media marketing strategies: beginner’s guide

Instagram Marketing 101: hashtags, stories, highlights and other tools

How to do marketing with Instagram Stories

How to use Facebook Ads for ecommerce: guide

How to make money with YouTube

10 tools to exploit the potential of Pinterest marketing

Optimization to increase conversions

A / B test: complete guide and advice from Google and HubSpot experts

Customer service 101: guide to providing excellent customer support

How to optimize product pages to increase sales: 11 expert tips

Exploiting analytical data

5 Google Analytics segments to make your ecommerce more profitable

This is just the beginning

Opening a virtual store is as exciting as it is challenging. It allows you to learn many things at a very fast pace: how to choose a product, understand how to produce it, create an online store, do marketing, make sales, acquire new customers … Coping with all this is difficult, but also extremely rewarding.

We hope our collection of resources will help you, if only to offer you a clearer roadmap to follow. As always, the best advice we can give you is to start and above all have fun on your business journey.